Field notes
Field notes on what actually works.
Playbooks and teardowns from the front line. No fluff, no SEO bait, no ghostwritten thought leadership — just the patterns we keep finding ourselves shipping.
Field notes
What we're learning this quarter.
Playbooks and teardowns from the front line. No fluff, no SEO bait, no ghostwritten thought leadership.
3-agent
stack
stack
AI Automation
The 3-agent stack that handles SME inbound.
Why one giant chatbot fails where three specialised agents succeed — a pattern we've shipped across dental, estate, and accountancy clients.
Apr 20266 min read →
AI search
rewrites SEO
rewrites SEO
SEO · AEO
AI search is rewriting how SMEs get found.
AEO, GEO, and what they actually mean when your biggest SERP competitor is ChatGPT. Two practical shifts every SME site needs before Q3.
Apr 20268 min read →
Fast sites
that lose
that lose
Web · Conversion
Why your “fast” website still loses leads at 9pm.
Speed is table stakes. Here's what actually converts after dark — and the three micro-interactions that turn browsers into booked calls.
Apr 20265 min read →